With so many beauty brands out there, it's no surprise that some of them still leave us tongue-tied when we reach the make-up counter. So, we've compiled the ultimate phonetic guide to help you master some of the trickiest names in the beauty dictionary without hesitation…

Plus, click here for our guide to pronouncing fashion designer names.

Aesop: ee-sop

Annick Goutal: an-eek goo-tal

Aveda: ah-vay-da

Bourjois: borj-zwah

Caudalie: kaw-da-lee

Chantecaille: shan-teh-kigh

Ciaté: see-ah-tay

Clinique: clin-eek

Decléor: deck-lee-or

Diptyque: dip-teek

Dr Hauschka: doctor howsh-kuh

Guinot: gee-no

Guerlain: gher-lahn

Illamasqua: illa-mass-ka

Jurlique: jer-leek

Keihl's: keels

Kérastase: keh-ras-tass

Lancôme: lohn-cohm

L'Occitane: lox-ee-tahn

Olay: oh-lay

Ole Henrikson: oo-lah hen-rick-son

Rimmel: rim-l

Shisheido: sheh-say-do

Shu Uemura: shoo eh-moor-ah 

Sisley: sis-lay

Stila: stee-lah

St. Tropez: san tro-pay

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